Stand OUT in the crowd of sellers

How do you stand OUT in a crowd of people selling what you sell? That's what this blog is all about. Let's share ideas that work!

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Blog creator, "SteveShade" here, owner of Shades Of The Future, Inc. and web site www.ShadesOfTheFuture.com. I sell interior window coverings on-site, residential and commercial. What do you sell?

I'm not sure of the exact direction this blog will take, but the focus is selling and how to be a sales person that stands OUT.
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Timeliness:

Don't under estimate the importance of a first impression. Talk about first impressions: BE ON TIME! With sales people constantly late, just be on time and you are already standing OUT. Yesterday I was running late because of heavy traffic. A call to the customer enroute was all that was needed to buy another ten mintues without penalty.


Dress:

You need to find an appropriate level of dress for your situation. I used to wear a suit or jacket with tie to an appintment. About 7 years ago I realized I was overdressing and I began wearing embroidered dress shirts with my company name "Shades Of The Future.com" stitched above my name "Steve". It's an appropriate appearance for my trade. Depending on the temperature, I wear a tie. In too-warm weather I wear an embroidered short sleeve shirt with the same stitching. The short sleeved shirt is standard on my installation days.

Here's how this clothing helped:

• It creates an instant professional appearance at low cost.
• With my name in stitching it is easy for customers to remember my name and feel more comfortable in conversation.
• I saved a lot of money on clothes and the uniform is a company expense.
• I never need a name tag in networking environments.
• In some environments you want to have your name visible, but it isn't appropriate to wear a name tag. Embroidered shirt solves it.

Ladies, perhaps you can share some ideas for appropriate dress for your sales calls. Certainly I'm not expert there!

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This is a big subject and we are just getting started...Please share your ideas!

Future posts will explore the value of selling tools, ie: how cutting edge technology, can improve your closing rate.

For more selling ideas, you might like to visit my web site and see how it is set-up to attract clients from around the world. www.ShadesOfTheFuture.com.

Author: Steve Walton email: [go to web site above to contact the author by email]